A landing page concept that will never be…
What happens when you divide the agency into teams of five, give 'em a weeklong timeline, with the goal of making a 45 second video? Mirum Oscars. Our theme? Donut Holes. The outcome? Spaceball — The Life and Death of a Donut Hole. (No offense, Professor Hawking). Aaand… Action!
Camp Björn is a premium outdoor brand for the modern man, born in response to the the Mirum internal design team brief: create a homepage for a high-end, camping brand. A nod to my Scandinavian roots, I drew inspiration from M90, the hard angled camouflage used by the Swedish Armed Forces.
Went camping. Took some photos.
Recently attended Typo Berlin and got to try out the new Sony A7ii. Berlin is an incredible city in the spring, full of life, water, culture and super friendly people.